Mobile App Store Optimization

The Mobile App Store Optimization services provided by Commercle take a 360-degree approach to mobile marketing. We've spent more than a decade helping applications improve their search ranks by optimizing keywords and metadata, increasing conversion rates through A/B testing, and optimizing user acquisition.

Increase your app's organic installs with a data-driven App Store Optimization strategy, a dedicated team of Digital Experts, and a custom reporting dashboard.

Standing apart in a crowded app environment has never been more crucial. To increase your organic growth, you'll need a well-defined app store optimization (ASO) plan. However, putting it into action in a way that produces long-term outcomes needs both experience and devoted resources. We work collaboratively with you as your mobile growth partner to discover and define what you need to have a lasting impact in both app stores.

Increase your Application Downloads Starting From Today By Our ASO Services!

Image showing multiple Iphone's with app store
  • Application store market and keyword research.
  • Launching paid search advertising with a specific goal in mind.
  • A/B Testing in the Google Play Store using experiments.
  • A/B Testing in the App Store with Search Ads creative sets.
  • A/B Testing with any paid traffic source using Splitcube.
  • Submission of reports and analytics.
  • Construct screenshots, app icons, and feature graphics.
  • Produce App Store and Google Play preview videos.
  • Create copywriting and value prop development.
  • Display assets for paid user acquisition.
  • Identify patterns in your user reviews that need to be addressed.
  • Respond to user feedback. Turning negative reviews into positive ones.

Our App Store Optimization Offers

Google and Apple App Store Icons in a blue background

Visibility Optimization

We make your app app appears for both highly searched and relevant keywords by optimizing the metadata. We'll define steps needed to increase your rankings, boost your visibility and increase your share of voice (SOV) within the application stores.

Creative Optimization

Your app’s creatives (icons, screenshots, videos) do the heavy lifting and can help convert potential customers into installs. Our approach to quantitative and qualitative testing enables us to produce creatives that will give you the best possible chance to improve conversion rate..

Rating & Reviews Optimization

Before downloading applications, users look at the ratings and reviews. Maintaining a high level of quality and quantity of ratings and reviews is critical for your app's conversion and overall category ranking. Our customer sentiment reporting, as well as industry and competition analytics, will reveal any deficiencies that need to be filled.

Measurements Reporting

Measuring the efficacy of ASO might be difficult if you don't know what KPIs to use. To analyze organic growth, we employ proprietary technologies and modeling to reduce noise (external impacts of TV/digital campaigns/seasonality) and quantify the link between keyword ranks and total store performance.