A CRM integration connects your CRM software to another program, allowing data to flow in one or both directions between them. It boosts productivity by automating workflows and providing you and your team with a single platform that has all of the data (and often much of the functionality) from both platforms. The necessity to go back and forth between the two connected systems may be fully eliminated with a CRM integration.

Data may flow one way or in both directions so that one tool automatically syncs with the other when you take actions using either one of them. In some cases, it even allows for users to access some or all of the functionality of both platforms from either platform.

CRM integrations are essential for streamlining and automating operations, saving time and money, facilitating internal communication and data sharing, contributing to lead creation and nurturing efforts, and assisting any sort of organization in closing sales faster.