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What Is Email Marketing: How To Start It Now

By Rahma Monsef on May 23, 2024

I don’t know about you but ‘Email Marketing’ is starting to seem like a big deal in the market to me. Oh you didn’t know? Keep up with the latest statistics about the power of digital marketing:

59% of customers say that marketing emails influence their purchase decisions. 50% plus saying they purchase from an email at least once a month. Moreover, 80% of midsized and start up businesses say that email marketing is their number 1 online tool for customer retention (Butler, 2024). 

I mean, it doesn’t sound like a loss to me. Researchers have proven that the ROI of email marketing is profitable. For every $1 invested, email marketing produces an average return of $36. Put another way, you invest $1 and get 36 times your money back (What Is the ROI of Email Marketing?, 2023). Learn why email marketing is vital for your business in 2024. See how it boosts engagement, drives sales, and builds customer loyalty.

  1. What Is Email Marketing?
  2. The Benefits of Email Marketing
  3. 2024 Guide to Start Email Marketing

What Is Email Marketing?

Definition And Basics

Among the many forms of marketing is email marketing. It is a method of using email messages to advertise your products and services. The process of email marketing involves many steps to reach the intended audience. An email marketing campaign is a series of prearranged emails directed to targeted users. These emails encourage a call to action, that will benefit the business.

Types Of Email Marketing: Newsletters, Promotional Emails, Transactional Emails, Retention Emails. 

Newsletters: They are the news. They deliver important information. It’s the way to keep in touch with the customers. Announce trends or other news. Such as: celebrating XX years of success! 

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Source: Newsletter Email Examples.

Promotional Emails: Their goal is to speak knowledge about new products/services of the company. Promotional emails are the most effective email marketing methods (4 Types of Email Marketing for Sustainable Business Growth, 2023). For instance : XX company has released a new summer collection!

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Source: Promotional Email Examples.

Transactional Emails: Their goal is to guarantee customer satisfaction. For example, when you book a dentist appointment and receive an email confirming the scheduled appointment, guess what? It is a transactional email. 

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Source: transactional emails Examples.

Retention Emails: Their goal is to keep customers engaged in your brand. There are many ways to produce a retention email. It can be : tips and tricks to (something related to the industry of your brand). Or offering them to send feedback (including a call of action: can be a link to the website’s comment section). 

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Source: Retention Emails Examples.

The Benefits of Email Marketing

Direct Communication

People who don’t get any “happy birthday” messages except from your company, will remember your company. So be remembered. Even if you’re going to use others' attachment issues–sorry. Psychology is used more than you think in the marketing industry. But try not to be obvious with it.

Personalized communication with your audience: Happy birthdays are a good example. But don’t take it too far. I don’t want you sending : guess what day it is? When your father went to get milk and never came back! Get something personal, but not too personal– please. For instance: Write their name in every email. So it can appear as: Hello Rahma, It’s summer season! To promote the new summer collection. 

Building relationships and trust: When you’re customers are getting emails every once in a while (scheduled emails), this will build a relationship. Building trust and evoking emotions is what you need with the target audience.

Cost-Effective

Compared to other forms of marketing: Email marketing will not coast you the fees of a billboard or to appear in a Youtube ad. It is basically a shortcut to reach the audience who are watching these two. 

The average monthly cost of email marketing ranges from $51 to $1000. Businesses usually spend between $751 and $1,000 on paid email marketing products, and more on marketing agencies. (How Much Does Email Marketing Cost? | Email Marketing Pricing, 2024). 

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(source: ROI of email marketing)

Measurable Results

Analytics and Tracking

Email marketing enables you to collect data on your emails performance easily. This includes: 

Open Rates: you will be able to know who opened your email. Therefore, you can decide if the subject line and sender name are engaging enough. 

Click-Through Rates (CTR): You can indicate the percentage of users who clicked on the links that are attached. Thus a high CTR tells that your content is relevant. 

Conversions: Your email campaign's ultimate objective is to encourage activities like purchasing, attending a webinar, or downloading a resource. Tracking conversions gives you insight into how well your content and call-to-action work to achieve your goals.

A/B Testing and Optimization

A/B testing includes sending two versions of the same email, to see which will perform better. You can test the theme of the email, content, subject lines, or the sending times. As a result, you can refine your email marketing strategy. To ensure the best content delivery that matches your target audience. 

Increased Sales

You may use it to upsell and cross-sell, improve customer retention and satisfaction, ask for recommendations, enhance website traffic, create brand loyalty, and post on social media (How to Use Email Marketing to Boost Your Sales, n.d.).

2024 Guide to Start Email Marketing

  • Choosing the Right Platform for Email Marketing

Mailchimp or Constant Contact are good platforms to continue in the industry. However, they're not the easiest tools to use, mainly because Email Marketing needs a bit of an experience.

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Here's the price list of Mailchimp. And for that, I encourage letting a marketing agency handle it for you. Because then, the agency will include it with the marketing package you will get. Make sure to checkout This marketing agency's profile, they will get you good prices including the Email Marketing.

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However, if you're planning to do your marketing in house, make sure to look for those features in the apps you are planning to use: Ease of use, automation tools, analytics, and customer support.

  • Building Your Email List

 Strategies for Collecting Email Addresses:

  - Offer sign-up forms on your website.

  - Use social media to promote your newsletter.

  - Provide incentives like discounts or free resources.

Importance of Consent and GDPR Compliance:

  - Always get permission before adding someone to your list.

  - Ensure your practices follow GDPR and other privacy laws.

  • Creating Effective Email Campaigns

Crafting Compelling Subject Lines and Content:

  - Keep subject lines short and interesting.

  - Write clear, engaging content that offers value.

Best Practices for Design and Layout:

  - Use a clean, professional design.

  - Include images and call-to-action buttons.

  - Make sure emails look good on both desktop and mobile.

Final Click

Email Marketing is a method of using email messages to advertise your products and services. The Types are :Newsletters, Promotional Emails, Transactional Emails, Retention Emails. The benefits are: Direct Communication, Cost-Effective, Measurable Results, and Increased Emails. The first thing to start with is deciding whether you will rely on a marketing agency (recommended) or do it in house. Most importantly is that you stick this Blog tips to ensure a 2024 effective Email Marketing for your business.

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